Jul
24
Stop the press! This is HUGE, the moment we’ve all been waiting for, the moment where the Redmond-based company would strikes back and strike HARD.
Microsoft this week offered a window into the first phase of a mega million dollar advertising campaign designed to clear up ‘misconceptions’ about the quality of its Windows Vista operating system exacerbated by in-your-face marketing efforts on the part of longtime rival Apple.
That’s right people, go get your popcorn and soda cause THIS is the real battle: forget Batman vs. Joker, McCain vs. Obama, McCain vs. McCain, no, this the real deal (insert Celebrity Deadthmatch intro song here): Apple’s “I’m a Mac” Campaign vs. Microsoft’s “Indisputable Historic Events” Campaign. I’m sorry, I just fell asleep. * yawn *
Lame Steve decided to preview the new campaign at a Microsoft employees-only Global Exchange Conference. Instead of responding directly to Apple’s aggressive campaign, they are taking a different approach, which is to “clear up some confusion and lingering misunderstandings” about Windows Vista. Still confused? Here’s a piece of the campaign spotted by ZDNet.
Huh? Yes, that’s right. This is how they are trying to convince people that the $ 300 software they bought, it’s not just crap, it’s a round-shaped piece of crap.
Seriously Ballmer, what is next piece? Oh! I have one! How ‘bout “At one point everyone thought Internet Explorer was awesome”
Source: Apple Insider
1
woah-woah-woah.
Don’t tell me this is the result of the much anticipated campaign by CP+B aimed to relaunch Microsoft’s image.
June issue of FastCompany:
“Can Hotshot Ad Guy Alex Bogusky Make Microsoft Cool?” ... “Alex Bogusky built the country’s slickest ad shop using Apple products. His next challenge: Persuade people like him to buy Microsoft’s stuff.”
After reading that article, I had a lot of anticipation awaiting the “Apple Counter Strike” on behalf of CP+B—the quintessential ad shop. The campaign was supposed to hit late July so the timing is sure right…But from an agency who gave burgers “bling” (BK) and literally dumped over 1,000 body bags to get a point across (truth), this can’t be it for the Microsoft deal. Although I will say, leave it to CP+B to use something like this as a decoy (please please please) then *BAM*! But still, I won’t hold my breath. So far it appears that Microsoft’s response to Apple is to simply turn the other cheek.
Full FastCompany article here ยป
