Dec
26
Yes, that is true. NOS is the company I founded with my partner Martin Acuña. NOS is the reason I’m a partner at SUM Agency today and the reason I’m here now. What else can I say. NOS represents the first time I wake up one day and thought to myself “Hey… I can do this for a living”. The very next thing I did that morning was to call my boss at the time to let him know I was quiting. Actually, I think I got dressed and then I called my boss. Mmm… no I’m pretty sure I quited while I was still in my undies.
But it’s true. The first years we did everything from going after the client, working on the RFP’s, answering the phone, even standing in line for hours to make a deposit.
Anyway before I get emotional, let’s talk about the actual work. First, the name. I wasn’t sure about what I wanted for my company’s name, but I was dead sure about what I didn’t wanted. I didn’t wanted to be seen as a huge, impersonal, design agency. I also didn’t wanted to fall into cliches like having super hip and cool words on the brand like ventures, technologies, solutions, interactive, etc. Plus, we were only a bunch of guys. We couldn’t even fool our families. We were just us. us in Spanish translates to Nosotros and that’s how we originally named ourselves.
Then in 2006 we wanted to enter the US Market and Nosotros was a bit to hard to pronounce so we shortened to NOS which even in Spanish, still holds its meaning. Of course, the brand needed to reflect our versatility (hence the multicolor logo) and the fact that we were a small, united agency. By playing with the kerning on the NOS we achieve that concept.
Our first website had this photo I took by the bay in Asuncion on a Sunday afternoon right before a huge storm. The camera moves down slowly and you would see us sitting on two benches. Quite simply really. Maybe that’s why so many people liked it.
By 2006 we switched from Flash to a XHTML/CSS design and this time, we offered an english someglish version, as well as a German version of our site.
The website also featured a bunch of photos to resemblance the colors of our logo.
