Dec
27
United Way Central New Mexico asked SUM Agency to develop the 2007 campaign. The creative team came up with the concept of GIVING as an actual product. The packaging itself was carefully design and would become the center of the campaign. We even did some TV Spots as well (you can find those on the trygiving.com website).
When the time came, I designed the concept using elements from the campaign and the box itself, which later turned into a resolution independent flash website. It was pretty fun project and I was very honored to be a part of it.
